Wednesday, May 9, 2007

DAN-ACTIVE REDUX

I just want to make a few last comments regarding the DAn-Active commercial I've been discussing over the last few days, which, by the way, you can watch here.

One aspect is the initial statement about "stress". There is NO evidence that Dan Active decreases stress effects on the immune system. And they never visit this topic on their website. So I'm not sure why they even mention this fact at the beginning of the commercial.

Secondly, they say that "70% of your immune system is in your GI tract". Even if this is true, that doesn't mean that your GI tract is primarily responsible for the health of your immune system. The GI tract is HUGE, so naturally you would have a lot of immune cells there. Their implication is that this is where our immune system mostly "hangs out".

Finally, they claim it can give your immune system a "boost". I don't know if its just me, but the takeaway message appears to be that you can down some of this stuff, and then just inhale all the virions you want, and this will somehow reduce the chance of infection, which is bogus.

Also, they don't mention the sugar content, which is probably rotting their kids' teeth. Its flavored with some sweet strawberry crud.

I think the FCC needs to regulate these commercials better, especially if they're going to hawk this stuff as medicinal.

108 comments:

Anonymous said...

Hi Mike, I'm not a Dr. nor an expert by any means. I am a 39 yr old Mom that's suffered with IBS since my early 20's.

I don't really know how or why probiotics work, but I can attest that they DO for me.

Before my IBS was diagnosed, I had several middle of the night trips to the E.R. with severe stomach pain,vomiting & diarreah. My pain was so bad I compared it to being in final stage pregnancy labor.

Since then, I've taken several meds for the IBS when it flares-up(often)Prescrip Zantac, and now Belladonna/phenobar(generic Donnatol I believe) I started drinking Danactives close to a year ago. I have not had to use my prescription meds since then, for the first time in almost 20 years! THAT, to me, is a miracle! It may not do all the commercials say it does...But I'm the first to tell my friends that it WORKS for Me and IBS.

Lisa

Mike said...

I'm glad it works for you. My point was not that probiotics dont work. The previous post lists all the studies that show they do work for many things.

My point was that their commercial is, to say the least, misleading. And also the claims of anonymous internet writersw (see the link to one at the end of my third post on the subject.

Anonymous said...

Ah..ok...I see what you were saying. It'd be nice to know what all probiotics Do help with physically. Real facts, not the spin commercials put on them. Dannon should pay me for a commercial. LOL

I came across your blog while googling & trying to find more info. A friend told me about Kefir probiotic drink thats supposed to have 10 different probiotics in it vrs the 1 thats in danactive. I've had such success w/ just the L.casei, I'm hoping for more benefits from Kefir.

Take care, Lisa

Anonymous said...

Mike,
My acid reflux is gone after being on probiotics...I take DanActive as well as some pills that have billions og those things in them....It has done wonders for me...I thought about that operation called "stretlin" or something like that on my throat because the prescribed medicine, tums,etc did not work....What triggered all this was a severe bout of some kind of food poisoning in which my body purged itself in all areas....When it was over...I felt very light and quite well....I then started reading about the digestive system, etc....I am convinced that a healthy digestive system does make one healthier...
Mickey

Fretless said...

DanActive seems hard to find. I looked on Dannon's website locator and the nearest place to me was a Safeway 30 miles away.
I hope they expand their locations, because the same Dannon product in the rest of the world (well, Europe and the UK, at least) called "Actimel" is wildly popular and was very effective for me. I just returned from walking about 400 miles across Spain, and "discovered" Actimel there. Drank it every day and had no problems with diarrhea or reflux, both of which had been problematic for years.

Anonymous said...

I see that this post is old but I wanted to add my "2 cents". First, I too, was suffering from IBS - severe chronic diarreah that would cause small "accidents" 2-3 times a week not to mention the 15 times a day that I was rushing to the bathroom in a panic, afraid I would not make it in time. I was anxious all of the time and didn't even want to go out in public for fear that I would have an "episode". I now drink DanActive every day and it has CURED all of my symptoms!!
Secondly, although DanActive does contain sugar, the alternative seems much worse. Note, I said "sugar"....not high fructose corn syrup or some other toxic sweetner. Nope, just plain old, natural sugar. As long as a persons diet is balanced and they practice good oral hygiene, the amount of sugar is inconsequential. It's not like the liquid stays in the oral cavity for a prolonged period of time.
Thirdly, it contains 3 active cultures - L.BULGARICUS, S.THERMOPHILUS, and L.CASEI IMMUNITAS.
If you think of the way a woman gets a yeast infection - the levels of good bacteria get out of balance and the yeast is allowed to over-grow, how is it so hard to believe that the same can occur in the digestive tract?
As a side note, I am a registered nurse persuing a degree in microbiology. I strongly believe (and intend to prove) that many chronic digestive system problems are caused be either 1) an overgrowth of yeast 2) an overgrowth of a normal bacteria or 3) the presence of a bacteria that is not supposed to be there.
Think I am crazy? That's what they said about the guy that later proved that ulcers are caused by the H.Pylori bacteria.
So, "Angry Doctor" perhaps what our entire medical community needs is the ability to recognize that just because a cure does not come in a pill form or is not injected into a vein, does not mean that it won't work.
Finally, whether or not I agree with the exact statements given on the commercial, I believe the information is stated in such a way that the average consumer can understand it. Let's face it, the typical American is not one to be able to understand things like the complex way the immune system works. You shouldn't have to have a medical degree to understand the commercial. I believe they succeeded in presenting the information appropriately and I recommend DanActive to everyone I know. Hey doc, why don't you give it a try and see why actually consumers seem to love this stuff so much!?!

Rick said...

To all, I am a conspiracy theorist at heart, but I also suffer loose stool due to (my doctors tell me) gallblatter removal. I have 'acidents' quite often when I STOP taking Danactive for a couple days. It has helped me. I don't think it is the placebo effect because my wife got it for me and didn't tell me why until I started feeling better. I used to forget to buy it and go without, but I won't be doing that much anymore, because I am convinced it is helping me. Maybe it is not improving the 'immune system', but it sure improves my digestive issues. Nothing else diet-wise has changed. And nothing else I have tried works the same way.
Rick

Anonymous said...

Infected with HIV in 1985 and with AIDS in 1994 I have tried just about everything to "boost" my immune system. I drink DanActive everyday with my morning medication. It seems to be the only thing the helps to keep me from my stomach becoming upset. If I am out of DanActive and take my meds with milk, as I am instructed, I am in the bathroom for quite some time. DanActcive works, for me.

TONY said...

Hi,
I serendiptiously came upon this site. I was interested to see all the discussion on Dan-Active. I have had bowel disorders for most of my life (about 35 years). I have had a colon resection 5 years ago and have been actively researching everything I can on the digestive and immune system. I have not had a normal bowel movement for as long as I could remember, and started drinking one Dan-Active a day for the past 2 months. It has been one of the best things I have done for myself to date. For the first time I am having normal bowel movements with no discomfort, adn my digestive systemm feels overall great !! I for one will keep my Dan-Active regiment going. It is cheap insurance.

Anonymous said...

works for me!

estherw66 said...

Hi my name is Esther,and i been drinking Danactive now for a year and I haven,t got sick like i was before i started drink it. Every summer and winter by now,I would have a cold,since i been drinking danactive i haven,t got a cold and i fell good too and healther than ever. so thankyou very much for making danactive!I'm a 43yrs female. I wish i could get couponds in the mail for it! Dont have a printer!

estherw66 said...

Hi my name is Esther,and i been drinking Danactive now for a year and I haven,t got sick like i was before i started drink it. Every summer and winter by now,I would have a cold,since i been drinking danactive i haven,t got a cold and i fell good too and healther than ever. so thankyou very much for making danactive!I'm a 43yrs female. I wish i could get couponds in the mail for it! Dont have a printer!

estherw66 said...

Hi my name is Esther,and i been drinking Danactive now for a year and I haven,t got sick like i was before i started drink it. Every summer and winter by now,I would have a cold,since i been drinking danactive i haven,t got a cold and i fell good too and healther than ever. so thankyou very much for making danactive!I'm a 43yrs female. I wish i could get couponds in the mail for it! Dont have a printer!

Darren said...

Interesting post about DAN-ACTIVE REDUX, in these days illness of any kind is very common and people have to try to be careful with their health, for example I unfortunately buy viagra only because I need it and well Im close to be a senior citizen.

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woodentoe said...

I have been taking DanActiv for five years and for the first time in my life of 66 years, severe colds have been eliminated. Before taking DanActiv, I typically had two or more terrible colds a year. When a friend told me about DanActive, I said I would try anything to avoid having so many colds. Since that day five years ago, I have had only two colds and each was quite minor and of far shorter duration than any previous cold. I am convinced beyond any doubt that DanActiv delivers on its promises.

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